Thought Leadership

Thought leadership requires a spirit of generosity in sharing your company’s vision with the press and analysts, and providing highly useful information for potential customers (rather than sales pitches). To be a thought leader, your company must be recognized by the outside world as having deep insight into its customers’ problems and the broader marketplace. A thought leader must demonstrate — in its product message, its white papers, its web content, and its press releases — that it truly understands and cares about the problems that customers are trying to solve.

PivotLink: To position PivotLink as a leader in self-service business intelligence solutions, I developed product messaging and white papers.

- White Paper: Intelligence at the Speed of Business

1. -White Paper: PivotLink's Solution Framework
   

2. -White Paper: On-Demand Business Intelligence: Delivering powerful analytics to decision-makers
   

“Tony Bove is a technologist and writer who ‘gets it’ and possesses the business savvy to make a real difference in an organization. I’d work with Tony in a New York minute if I needed something written right, tight and tonight.”

SumTotal Systems: To establish SumTotal’s leadership in talent management and software-as-a-service (SaaS) solutions, and increase revenue and market share, I developed corporate and product messaging, Web content, data sheets, and customer case studies.

- Messaging/content: Talent management platform

1. -Article: Amway: E-Learning for a Sales Force of Four Million (Training magazine)
   

2. -Article: Learning Acceleration (ProCure Case Study) (Chief Learning Officer magazine)
   

“Tony is an excellent writer who can dive deep into the technical aspects of a product or solution and articulate its business value. He backs this up with an incredible work ethic.”

BEA (now part of Oracle): To help establish BEA’s thought leadership in enterprise innovation, services-oriented architecture (SOA), business process management (BPM), and Web 2.0 social computing technologies, I developed a new messaging plan, wrote white papers, and helped produce an audio-visual microsite on Dynamic Business Applications.

1. -White Paper: Innovating with Dynamic Business Applications
   

“Tony is one of the few people I have worked with who can convey both the business value as well as technical value in a way that is easy to understand. I strongly recommend him and would love to work with him again in the future.”

FileMaker: I developed editorial reviewer materials for the highly successful Bento for iPhone product launch.

- Editorial Reviewer’s Guide: Bento for iPhone and iPod touch

Messaging and Customer References

The cornerstone of effective sales and marketing is a powerful, clear, concise and distinct message of the value of your products or services. Satisfied customers willing to serve as references for your new prospects often make the difference between winning and losing the sale.

McAfee: I developed  product messaging, site content, and solution briefs that promoted the value of McAfee’s protection for virtual environments and increased the company’s market share.

1. -White Paper: Safely Unlock the Potential of Virtualization
   

2. -Microsite and solution briefs: McAfee Total Protection for Virtualization
   

Adobe: I developed highly influential messaging for the successful Adobe LiveCycle and Intelligent Document Platform product launches.

1. -Tech Brief: Adobe Intelligent Document Platform and IBM WebSphere
   

2. -White Paper: Adobe Form Server for IBM
   

3. -Microsite: Adobe LiveCycle Process Management
   

Sun Microsystems: I wrote more than 100 customer case studies and managed the customer reference process to increase sales performance.

“Tony is an extremely capable writer for customer success stories. We hired Tony to create some case studies and manage a large project. When we suddenly needed him to step in as a customer reference manager, he rose to the task and did an excellent job. His experience in the industry, in technical subjects, and in customer reference work helped us immensely.”

BEA (now part of Oracle): I developed messaging for a highly successful re-branding campaign including new logo, revamped Web sites, and international media advertising to assert BEA's leadership as the premier provider of e-commerce solutions, which greatly contributed to a 61% increase in BEA revenues in 2000. I also increased effectiveness of sales efforts by developing BEA’s first customer reference program.

1. -Article: Building a Flexible Foundation for E-Business (Dell Power magazine)
   

2. -White Paper: BEA WebLogic E-Business Platform
   

3. -Customer case studies: Honeywell, VISA, Washington Post
   

“Tony is an extraordinary writer in general, and a particularly strong marketing writer for high-tech products and companies.”